ROGERS INSIGHT
ROGERS INSIGHT · ENTERTAINMENT STRATEGY & RESEARCH

Beautiful questions,
confident decisions.

Combining audience understanding, content strategy and innovative mixed-method research to improve how content is developed, distributed and marketed. Evolving insight teams to harness the capabilities of AI.

Michael Rogers
EXPERTISE

Where we create value

From understanding audiences to rethinking how insight is created - connecting evidence to the decisions that matter.

01 / CONTENT

Content & Consumer Insight

Using qual, quant, measurement and behavioural understanding to shape creative, marketing, distribution and platform decisions.

02 / STRATEGY

Strategy, Foresight & Innovation

Turning fragmented evidence into strategic direction, stronger partnerships, better commercial narratives and new opportunities.

03 / TRANSFORMATION

AI & Insight Transformation

Identifying valuable AI opportunities, designing practical research systems, and leading adoption with methodological rigour, governance and business relevance.

LET'S TALK

Let's explore what's possible. Together, we'll turn insight into impact.

Research challenges, innovation opportunities or a conversation about what comes next.