Experience grounded in commercial reality.
Curiosity about what comes next.
I bring together research, strategy, technology and commercial understanding to help entertainment businesses ask beautiful questions and turn the answers into better decisions.
About Michael
I'm an entertainment insight and strategy leader with more than 20 years of experience across Sony Pictures Entertainment, NBCUniversal, Disney and research consultancy. I've built and led international insight functions across EMEA and APAC, working with senior leaders in content licensing, production, marketing, home entertainment, platform strategy and business development.
My work combines qualitative and quantitative research, global linear and streaming measurement, commercial analytics and audience understanding. I've developed new research approaches, brought insight into creative and commercial processes, and worked with technical partners to translate complex datasets into practical tools for decision-making.
“The future of insight isn't about systems replacing people. It's about people asking creative, beautiful questions of the extraordinary amounts of data now at our fingertips.
The real opportunity for insight teams is to design and shape the intelligent systems that answer those questions, applying their understanding of data, methodology and business context to create meaningful intelligence.
Organisations that recognise this will make more confident decisions and create greater value.”
questions
Across my career, I've enjoyed identifying the questions that matter most, working across disciplines and turning evidence into clear recommendations that deliver impactful results.
Through Rogers Insight, I'm focused on Content & Consumer Insight, Strategy, Foresight & Innovation, and AI & Insight Transformation - helping organisations make better decisions, develop, distribute and market content more effectively, and innovate with confidence.
Let's explore what's possible. Together, we'll turn insight into impact.
Research challenges, innovation opportunities or a conversation about what comes next.